Our range of work includes original creative as well as trans-creation of mainstream campaigns. Here is an example of a highly successful campaign that was trans-created from the Freedom Mobile’s general market campaign for the holiday season.
To celebrate the holiday season, Freedom Mobile made a generous offering of up to 100GB of data under the banner of BIG BINGE BONUS. Our task was to dramatize the offer, build rapid awareness and target three of multicultural market’s biggest communities – South Asian, Chinese and Filipino. The message was conveyed in five languages (English, Punjabi, Mandarin, Cantonese, and Tagalog) in print, digital and radio over a six-week period. The look and tone was customized for our multicultural segments while maintaining brand guidelines of the general market campaign.
Hindi
Punjabi
Cantonese
Mandarin