strategies & tactics


A full suite of agency services focused on multicultural marketing.

 

Strategic Services

  • Market Research and Immigrant Experience Knowledge
  • Market Analysis and Competitive Insight
  • Multicultural and Ethnic Marketing Strategy
  • Out-Of-Home and Grassroots Strategy
  • Communications, Media and Creative Strategy
  • Database Strategy and Analysis

Multi Language Creative

  • Print, Broadcast, TV and Radio and Internet
  • Direct Response TV and Direct Marketing
  • Point of Sale and Collateral

Project Management

  • Account Management
  • Production Management; Print and Broadcast

Multicultural media

  • Planning and Buying:  all Mainstream and Ethnic Channels
  • Ethnic Community Programs, Social and Experiential Marketing
  • Results Measurement and Analytics

Digital Marketing

  • E-Marketing, Web Development and Programming
  • SEM, SEO and Social Media
  • Email Deployment and Analytics

Some services are offered in alliance with specialist partners, ensuring you get the best possible one-stop strategic and executional solutions no matter what the cultural segments or marketing challenge.